web design
web design
Magica designs extremely high-quality, professional web sites that load instantly and are easy to browse thanks
to their innovative graphical interfaces, which are created on the basis of the client's existing communication strategies
or specially tailored in light of the target market, the target customers and the competitors' web sites.
For companies and organizations who have to publish accessible contents and interact with all the various kind of internet users,
Magica will develop accessible web sites compliant with the W3C-WAI guidelines (WCAG) and the British Disability Discrimination Act (DDA).
Designing your website: A-Z
Behind the site
Usability
Technologies
designing your website: A-Z
Before starting work on the design, we meet with you to talk through your requirements and expectations and then we conduct a
systematic comparison with your competitors' websites in order to delineate the state of the art,
identify models of excellence and map out the critical points in the design of your new website.
The team at Magica will deal directly with every phase of the design process,
as well as all maintenance and updates following publication of your site, thus guaranteeing consistent
support as your business strategies evolve.
- planning your online communications strategy
- providing consultancy services and technical support for your e-commerce operations
- delivering technical and sales support with ISPs for your internet connectivity and hosting services
- designing a responsive, interactive browsing system
- designing your site's interface
- conceiving the creative design and customised graphics of your site
- optimising and editing the content
- making the content suitable for an international user base
- designing interactive prototypes
- indexing your site with the main national and international search engines
- running your site, maintaining all graphical components and editing the content on a regular basis
- supporting the ongoing enhancement of your site (expansion, new content, improved functionality)
- launching web advertising and keyword advertising campaigns to boost your site's online profile
- analysing your site statistics
behind the site
Magica develops Content Management Systems (CMS) for the easy and safe management
of web portals,
B2B and B2C e-commerce operations, e-ticketing systems and online booking systems.
The company has specialist expertise in the following fields:
- autonomous site-content management (news, events, press releases, documents, images, video)
- virtual communities (registered users, newsletters and forums)
- item catalogues, client management, order management, credit-card transactions
- electronic booking and ticketing
usability
The information that is to be published on the site will be structured and organised in such a way as to guarantee maximum usability through the use of standard criteria and special hypertext techniques.
All of the pages on the site will be identical in terms of the browsing experience, graphic design, character set, dimensions and colours.
All multimedia content (documents, images, video clips, audio files and animation) will be designed for the most popular operating
systems and will be optimised to ensure short loading times. Simple, reversible interactive options - expressed in clear, non-technical language - will minimise the possibility for error.
Internal search engines will make it easy to find any specific content on the site.
technologies
Magica web sites are designed using cross-browser technologies to guarantee compatibility with the most popular operating systems and browsers
(Microsoft Internet Explorer™, Mozilla Firefox®, Netscape, Safari), while the HTML code used on the pages and style sheets
(CSS) conforms to W3C specifications.
The navigational structure and internal code of the pages are constantly optimised to encourage the automatic indexing of the static and dynamic content by spider-based search engines such as
Google,
Windows Live Search,
Altavista, etc.
To guarantee maximum reliability and portability, here at Magica we integrate our web solutions with established,
professional Microsoft platforms, developing applications that use standard programming/scripting and data querying languages.
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